M-Commerce trends are shaping across the globe

Smartphones are one of the forthcoming striking equipment for shopping, searching and other social activities, according to the reports of State of mobile-commerce in 2015. Findings were based on the number of transactions gathered early this year from digital retail and travel firms that uses the marketing solutions. Resources considered the activities of consumers who used desktop PCs, smartphones, phablets, tablets for either browsing or shopping.

The report shows a sharp increase in all mCommerce activities. For e.g. mobile purchase represented more than 23% of the entire online transactions worldwide.

Now the retailers are making a smartphone a priority, the report disclosed, with the result that over 45% of their transactions now comes via that channel. Overall, the websites of worldwide retailers, which are optimized for mCommerce posted a conversion rate of 3.2%, compared with 1.5% for non-optimized websites. In-app advertising has also played a major role to smartphone online shopping. Therefore, mobile apps generated over 45% of their revenues, and 42% of last-minute travel booking happens via smartphone or tablets.

Mobile phones are the devices of choice for the online shoppers, accounting 45% of all m-commerce transactions. iOS devices are making it more interesting while covering over 50% of all transactions.

Multi-channel shopping is also becoming more common nowadays. The report said that 40% of digital purchases involved at 2 or more platforms or devices. Use of multiple devices did not mean that the customers were abandoning their known retailers. In 52% of cases, shoppers simply used several devices to consult the same retailer more than twice before buying anything. Even if a consumer searched and enquired the through desktop or laptop, but actually 23% of them bought on handheld devices.

The industry sectors with the greatest proportions of m-commerce include fashion, luxury, travel and sport – wherein one of out of 5 transactions was made via a smartphone during first 2 quarter of 2015.

Online survey estimates that nearly 35% of online consumers worldwide ages 14 or older will at least place 1 order in 2015.The smartphone will keep on to claim a significant growth in online transactions. According to resources, mobile will lead up to 40% of all e-commerce transactions worldwide by the end of 2015.

Mobile App Development Trends 2015

The mobile app development industry is flourishing and continuing to grow year and year. We saw that how the mobile app market trends are maturing towards wearable devices and

m-Commerce. It is observed that the hugely increased focus on app analytics and on mobile app store optimization along with mobile app marketing. We noticed few things in Mobile Apps Development these days and the trends are

Wearable Tech

We are grateful to Apple and Android watches, the wearable technology remained one of the most discussed topics in the tech and electronics industry till now. Therefore, apps for wearable devices have been designed mostly focused on fitness, healthcare industry and to manage the calendar activity. The wearable devices are reaching to the enterprises to enhance the productivity and efficiency graph of it. The conclusion states that the Mobile App Development will be moving towards wearable device application for enterprise and other various industries.

M-Commerce, Banking and Mobile Payments

According to studies, 25% of retail e-Commerce trade in 2015 is done on the smartphones or tablets. Various analyst and industry believe that this optimistic trend will continue over the next 3 – 4 years and even the consumer ratio will increase towards m-Commerce. Along with banking industry, Apple and Google has also launched their wallet (Apple Pay) apps wherein user can add money to their wallet and these e-wallets can be used to pay your utility bills online, e- shopping, etc. In 2015, we observed, using a smartphone to pay and purchase without debit or credit card has become more common with these e-wallets. It allows mobile developers to develop the mobile apps that can accept the payment without debit/credit cards.

In-App advertising and purchasing

According to new study from multiple research firms, the in-app advertising industry has formed by leap and bounce and total spend in-app advertising on mobile devices has reached to approximate $7.1 billion till now. Mobile Ad networks are not limited to only banners ad but integrating and experimenting with a variety of ad formats. Hence, we can say that mobile app advertising and in-app purchase is now a primary focus of monetization.

Outsource mobile app development to India

The count of the Smartphone has been increased by leaps and bounce across the globe. Therefore, it becomes necessary to have an app across popular platforms such as Android, iOS, and Windows etc. for all the businesses which have phenomenal footfall on their websites. However, you can also pick the mobile app development if you are an entrepreneur or startup and want to lead the industry online.

In order to develop a mobile app, India has been an outsourcing hub for any kind of website design, development projects for many years. However, India has also stepped into the space of mobile app development and emerged as the favorite outsourcing place for all size of companies and entrepreneurs.

There are few things which cannot be avoided during the selection of your outsourcing partner for your Mobile Apps Development, Please check them below:

• Do your homework on potential outsource partner

Nowadays, there are millions of companies, who do mobile apps development. Therefore, before selecting your outsourcing partner, do your research about companies. Search for their reviews and if you find it satisfactory. Now, you should contact them and ask them for their successful projects, case studies, and client’s contact details for reference.

Talk to their clients and ask them if the service provider was cool and on the requirement during the project. Also, if the project was delivered successfully within the timeframe and without any if & but.

Please make a note the cheapest service provider doesn’t mean he is the best provider. If you choose to work with the cheapest provider he may not be able to understand your full requirement and won the project first and then may come up with a request for some extra bucks.

• Explain your requirement to your outsource partner

When you want to outsource your mobile app, make sure that you explained every corner of the app to your outsource partner. So, the service provider understands the requirement very well and develop the same what you’ve been looking for. In order to share the requirement, do not forget to share:

• How the app supposed to work?
• What industry do you want to cater?
• How the app should look alike?

If you succeed in explaining your developer all these points and more information if that solves the purpose. We’ll assure your outsource mobile app development company will make you happy with the outcome.